FIVE STEPS TO TAKING YOUR PRODUCTS TO FOREIGN MARKETS

globalization

Big companies are not the only ones that can benefit from taking their products to foreign markets. Small and medium size companies can also benefit from selling outside of the United States. In fact, the most common reasons for deciding when it is a good time to look for foreign markets to sell your products or services are: 1) when domestic markets are either getting saturated with your products or similar ones; 2) when you are facing an extremely competitive local environment; or 3) when you are facing a declining product life cycle locally.

However, keep in mind that while the growth opportunities that can be accrued by taking your products to markets outside of the United States are considerable, so are the challenges. Cultural and language issues, government regulations, local competition, travel related costs, duties, freight, exchange rates, package/language requirements, and more are just but a few of the hurdles you can expect when trying to sell your products overseas.

The following five steps should help you determine how to move forward and make you international sales efforts a rewarding and profitable experience.

Continue reading “FIVE STEPS TO TAKING YOUR PRODUCTS TO FOREIGN MARKETS”

EXPLAINING THE PROCESS OF CREATIVITY, INNOVATION AND CHANGE

Creativity and Innovation are the key drivers to organizational success. Change is the inevitable result of this creative and innovative process.

Why is it important to understand the process of creativity, innovation and change? Today’s reality dictates that only those organizations that embrace creativity and innovation management will achieve sustainable competitive advantage in the market place. Peter Drucker, a great management thinker said; “I have continued to stress over the years that organizations that do not innovate will not survive”.

Successful innovations, on the other hand create change in the marketplace and in society. Just think of innovatively disruptive companies such as Uber, Airbnb, Facebook, and many others. In fact, it can be said that innovation isn’t about creating new products. Innovation is really about changing behavior.

Continue reading “EXPLAINING THE PROCESS OF CREATIVITY, INNOVATION AND CHANGE”